Abbreviated as CMS, a content management system, also called a Web management system is cloud software or a group or suite of applications and tools that enable an organization to seamlessly create, edit, review and publish electronic text. Many content management systems offer a Web-based GUI(graphical user interface), enabling publishers to access the Website CMS in the cloud using only a Web browser. Also, a CMS designed for Web publishing will provide options and features to index and search documents and also specify keywords and other metadata for search engine crawlers.
A web content management system (website CMS) is a bundled or stand-alone software cloud application to create, manage, store and deploy content on Web pages. Web content includes text and embedded graphics, photos, video, audio, and code (e.g., for applications) that displays content or interacts with the user. A web CMS may catalog and index content, select or assemble content at runtime, or deliver content to specific visitors in a requested way, such as other languages. Website CMSs usually allow client control over HTML-based content, files, documents, and web hosting plans based on the system depth and the niche it serves.
The core function and use of content management systems is to present information on websites. Website CMS features vary widely. Simple systems showcase a handful of features, while other releases, notably enterprise systems, offer more complex and powerful functions. Most CMS include Web-based publishing, format management, revision control (version control), indexing, search, and retrieval. The CMS increments the version number when new updates are added to an already-existing file.
A website CMS system may also provide tools for one-to-one marketing. One-to-one marketing is the ability of a Web site to tailor its content and advertising to a user’s specific characteristics using information provided by the user or gathered by the site (for example, a particular user’s page sequence pattern). For example, if you visit a search engine and search for “digital camera,” the advertising banners will advertise businesses that sell digital cameras instead of businesses that sell garden products.